What Metrics Should a Digital Marketing Agency Keep Track of to Help You Improve Sales?

It’s important that the digital marketing agency you choose promises and works on the relevant metrics. Things such as numbers of likes and shares tend to have more to do with vanity and can’t do much to help you improve your bottom line. The following are the most important KPIs your digital marketing agency should keep track of.

 

The Metrics

#1. Unique Visitors

The base metric (KPI) your agency should measure and try to improve on is the number of unique visitors on your website. This initially seems simple enough, a good campaign will yield more visitors, while a bad one won’t — however, it’s a bit more complex than that.

Namely, the people coming to your site should be within your target audience. Otherwise, there won’t be a boost in your conversions, and you’ll miss out on the people who actually need to see your site. So, in addition to measuring (and improving) the number of unique visitors, you also need to keep track of their interactions.

 

#2. The Bounce Rate

The bounce rate shows how many visitors exit your website, without truly viewing it and consuming any content. A high bounce is the biggest indicator that the viewers are not seeing anything worth sticking around for, or are turned off by its design.

A digital marketing agency can help you reduce the bounce rate, by better researching who entered your page and why they left. Additionally, they can create better visuals for you, that will help reduce the bounce rate.

 

#3. Time Spent on Site

This KPI is somewhat similar to the previous one, as it also keeps track of the time users stay on your website. However, its goal is to showcase how interesting and relevant your content is. If you offer high-quality content, a user will spend more time on your website. Thus, they’re going to gain trust in you, and their visit will likely result in a sale.

For example, if a user searches for a Digital Marketing Agency in Sydney, they won’t spend any time on a website if the content doesn’t seem appealing. Thus, the visit won’t result in a sale and will be a huge waste of resources for both parties.

However, if the company (and its website) give off the impression of being professional and trustworthy, a user will spend more time there, which will ultimately result in a sale.

 

Cost Per Click

CPC is a popular advertising model that allows you to only pay for the ads when they are clicked. If you have a high CPC, it means that your ads aren’t optimized as well as they could be, and aren’t reaching your target audience. A digital marketing agency can help you reduce these costs, by creating targeted ads that always reach the right audience.

 

Final Thoughts

 

Don’t be swayed by an agency’s promises of hundreds and thousands of likes, rather, ask them how they can help you increase your bottom line. Ask the agency what their plan is on increasing sales, and whether they’re using metrics that will show you some ROI. After all, you don’t want to pay a premium price for an agency that can only guarantee more likes and not a tangible increase in sales.

Should You Move to Fletcher?

Fletcher is one of those developing cities that everyone seems to be talking about. But, is it worth the hype, and more importantly, will it be the right fit for you? Let’s find out!

 

About Fletcher

Fletcher sits at the very heart of Chisholm, and it’s within close driving distance from Newcastle. The city offers modern architecture, gorgeous scenery, and all of the amenities you could desire. There are plenty of parks, schools, and the Chisholm Plaza to look forward to.

There’s also amazing land for sale Fletcher, that allows you to plan and create your new home from scratch. The community itself is so beautifully planned that you’ll be proud to place your house there and call it home.

All that being said, the community is the heart of Fletcher and the reason why so many people love and look forward to living here. The whole climate is very family-oriented, and people here tend to know and value their neighbours.

 

Who Is Fletcher Perfect For?

On paper, Fletcher sounds amazing, when in reality — it’s even better. But no place is perfect for everyone. So, if you’re still having trouble deciding on whether it’s the place for you, keep reading. The following are our top three categories of people who should consider moving to Fletcher.

 

Families

Fletcher is one of the most family-friendly places you will ever see. The city was built with the idea of family first, and you can see this in the schooling, parks and other amenities. As we mentioned, there’s also great land for sale Fletcher, which allows you to create a dream home for your family.

Additionally, one of the greatest perks of living here is that it’s quite safe, and people look out for each other. So, you will feel much safer living there with your family.

 

People Looking for a Better Work-Life Balance

One more thing Fletcher has going for it is its proximity to Newcastle, so it also attracts a lot of working professionals. However, not everyone wants to be around that hustle and bustle 24/7, and Fletcher can offer the perfect heaven for those people.

It provides a laid-back lifestyle and allows you to take your hair down and truly relax after a hard day’s work. Additionally, you can look forward to camping, or visiting the Hunter Wetlands National Park on the weekends.

 

Those Who Are Looking for a Place to Call Home

Whether you’re single, starting a family or retired, you could find yourself fitting into Fletcher, depending on your personality and preferences. Especially f you’re looking for an accepting place with friendly faces and a sense of community, this can be the perfect place for you to set your roots, and start fresh.

 

Final Thoughts

With great nature and schooling, lovely people, and plenty of land for sale Fletcher has truly put itself on the map. If you’ve had any thoughts or doubts about living here, hopefully, you can now see things clearer and are ready to embark on your new exciting journey.