It’s complex, highly technical, and even mind-boggling, but if done right, search engine optimisation can do wonders for your business. Whether you’re doing SEO for medical centre or SEO for e-commerce, investing in a good SEO campaign opens opportunities for you to get more brand visibility online and eventually generate leads that turn into sales. But why exactly do you need SEO?
SEO allows you to reach out to your target audience.
If you’re out on the streets giving away flyers to anyone who passes by, chances are, you’re giving them away to people who might not even need your product or service, which is a complete waste of investment. But with SEO, you are targeting the very demographic that you’re trying to sell your product to through proper keyword research and content that’s relevant to your industry. This allows for targeted traffic to get to your website and get your brand more exposure online. In fact, 93% of web traffic come from search engines, so you absolutely need SEO to get more traction to your website.
SEO gives you the opportunity to build trust and credibility.
More than getting better visibility online, a successful SEO campaign gives you the opportunity to be an authority in your niche and build credibility with your customers. There are many elements that go into optimising your website for search engines including good content, quality backlinks, machine learning signals and on and off-page optimisation. Although establishing a solid foundation of credibility doesn’t happen overnight, making the effort to build trust for your brand online can reap you huge rewards in the long run.
SEO helps you generate leads.
In a time when the competition is very stiff, you can’t just rely on a professional and well-structured website to get the job done for you in terms of visibility. If you want to generate more relevant leads to your website, you need to invest in good SEO strategies that will allow you to have a consistent flow of potential clients. If you’re in real estate, for instance, you can’t just rely on your website to get all your properties noticed. With SEO, you can target relevant key search terms like house and land packages that will help you get more clicks to your pages and eventually, generate leads that your sales team can work on.
SEO helps you get more business referrals.
Finally, the primary goal of SEO is to help you rank on the first page of organic search results for the keywords that you’re targeting, which in turn allows you to get more potential customers to recognise your brand and eventually turn them into sales.
But there’s actually an added benefit to SEO that a lot of businesses don’t realise, it’s the opportunity to get more recognition to complementary businesses and get referrals from them. These are businesses that are not necessarily in direct competition with you, but they may have a client base that could use your service. When these websites link to one of your pages, you don’t only get more authority from their link juice, but you also get to reach out to a wider audience.